From Bad to Badass Leader

New Book From Michelle!

Available NOW on Amazon!
Throughout my continuing leadership evolution, I have discovered what works for me as a leader of teams. I am not a doctor or psychologist, or an author really, until now. I am a leader, possibly much like you. In the stories that follow I share tips, behaviors, strategies and the lessons I’ve leveraged to support me in pushing teams to unearth their inner badass.

These behaviors didn’t come naturally, and some of them didn’t come easily at first. It is important to note that when I share what worked, I am not referring to myself as a leader without flaws, trials, tribulations, or failures. Nor am I asserting that I consider myself to be better than anyone else. These behaviors were born throughout my leadership ride, with the guidance and tough feedback from various badass mentors, life experiences, kick-ass results, and absolutely embracing the suck when things got tough along the way – all in pursuit of fulfilling my desire to become a Badass Leader. As previously mentioned, this is not your typical leadership book, it is a tale of my leadership lessons. As such, it is my great hope my stories provoke you to awaken the badass leader in you.

Join the Club

Badass Leader Club - #ExpandYourTribe
We would be thrilled to have you along for the ride and hope you will use this space to share your stories and support other Badass Leaders! We are all about Expanding our Tribe, we don't have all the answers, but together we know we will find them! We invite you to use this space to connect with other leaders and share your lessons! #ExpandYourTribe #BadassLeader

From Bad to Badass Leader Author

12 Leadership Lessons
Michelle D. Reines is a speaker, author, entrepreneur, CEO, a tom-girl and yes, an ever-evolving #BadassLeader. Her book, From BAD to BADASS Leader, is about her journey and lessons learned while progressing from being an ass as a boss, in pursuit of becoming a badass leader.

Michelle is a Strategic Interventionist, certified by the man of transformation himself, Tony Robbins, and his partner Cloe Madanes. Prior to launching MDR in 2012, she enjoyed a 30+ year corporate career working with, turning-around, coaching, stretching and developing a variety of high-performance, badass cohesive teams. Today, not only is she an author and creator of the Badass Leader brand, she is the founder of MDR Coaching & Consulting, Inc. d/b/a Badass Leader, a leadership development company. Michelle is manically committed to continuous improvement, and to, quite frankly, be badass…as a leader, a woman, and an entrepreneur!

#BadassLeader #LivetoLead #12LeadershipLessons #FromBadtoBadassLeader #NotYourMothersLeadershipBook

The inspiration for my Logo: From Bad to Badass Leader

Wings – Wings represent growth, risk & possibility to support you in striving to live outside of your comfort zone, and because they’re badass!

Helmet – The helmet is a reminder to use your smarts. Protect yourself from a bull ride, and safely navigate yourself and your teams through the struggle!

12 – My 12 Leadership Lessons from my journey/ride of course!

Motorcycle Theme – I met my hubby at a biker bar; Cook’s Corner in Southern California. We love adventure! Motorcycles are a huge part of our life – work hard, play harder is our motto!


I️ invite you to come along on a ride with me through my 12 most IMPACTFUL leadership lessons, they will change your leadership game. Don’t wait, get a jump start today by ordering my book on Amazon. Even if you typically don’t like reading, you’ll enjoy this book, it’s unlike any other leadership book out there. It’s fun, edgy, humorous, informative, sugar-free and interactive.  Interested in taking it to the next level? Bring the Badass Leader brand into your organization. Check-out our Event & Coaching Page, we have lots of virtual and in-person options for you and your teams.

Got questions?

#CallMe 1-800-213-0612

Lesson #1 - Don't Be an Ass!

Less Ass. More Badass!

Lesson #2 - Stop. Drop. Take a Selfie!

Your Mirror.

Lesson #3 - Let's Talk About TRUST, Baby!

No Trust. No Badass Team!

Lesson #4 - Put Your People 1st!

People. People. People. Period.

Lesson #5 - Be an Epic Coach!

Coach. Support. Leverage!

Lesson #6 - Build a Badass Team!

Badass Teams wage EPIC battles!

Lesson #7 - Create the Struggle!

Be like Gumby – Stretch em’!

Lesson #8 - Suck It Up, Buttercup!

The suck will eventually happen!

Lesson #9 - Don't Be a Kiss Ass!


Lesson #10 - Be a Groupie!

For your People! Period.

Lesson #11 - Expand Your Tribe!

Build a Badass Legacy!

Lesson #12 - Love Somebody Like U!

Your time is limited. Don’t waste it!

Message to the Reader

What this book is not, it is not a leadership academic resource, filled with principles, methodologies, laws or processes – it’s a conversation. It’s like we sat down and shared stories over an ice cold beer or chilled tequila on a hot sunny day.

It is an unconventional leadership book, an autobiography of lessons learned.  By reading this book, you’ll be taken on a ride with me through my personal leadership story, I️ call my journey or ride.  While you’re reading the tales of my woes and cat-howl moments, I️ encourage you to think about your own ride, your stories and how my experiences might offer you some insight into what’s happening on your journey.

Our specific trades or crafts might be different, don’t be too quick to skip over the details of the ride.  The lessons are in the stories. Stories make lessons stickier, like lock-tight to a nut & bolt. Challenge yourself to find the similarities that might be happening in your life. Fix what’s not working or no longer fits and cat-howl, growl and pound your chest for the stuff you’ve got dialed-in! Then get out there and pay it forward. Help develop other badass leaders by sharing your lessons learned. Yes, the good, bad and ugly!

If you haven’t already, I’d love it if you’d Join the Club, so we can keep this thing going and support one another; we’re just getting started. #ExpandYourTribe

Spread the word, share the book, wear the t-shirt, help us support other badass leaders.


Thank you so much for reading my story, I look forward to hearing yours and hope I have somehow helped you. This is my first book, so I’m a rookie at this book stuff, but not a rookie when it comes to building Badass Leaders and Teams! I️ really hope you enjoy the read and the brand – if so, we’d be stoked if you’d share it! #UnconventionalityRocks

Ciao for now,




We’re almost always here for ya! Unless, we’re not, then we’ll be back at ya soon! – Ahoy!
#MDRSameSame #ButDifferent