Badass Leader® Books

First book in the ``From BAD to BADASS`` book series by Michelle!

Available NOW on Amazon!
In this BAD to BADASS autobiography, I️ created a roadmap for your leadership success, based upon my tumultuous professional journey and ultimate awakening. I am not a doctor or psychologist, I'm a leader of businesses and teams, much like many of you. Throughout these 12 Leadership Lessons, I share tips, behaviors, and specific strategies to support you in enabling your teams to unearth their inner badass!

These lessons were born through struggle, grit and with guidance, timely and tough feedback from various badass mentors, life experiences, kick-ass results, and absolutely embracing the suck when things got tough along the way – all in pursuit of fulfilling a desire to develop her badass leadership skills.

In these 12 Leadership Lessons, I've made it easy for you to accelerate your desired outcomes - putting you in the leadership fast-lane!

About the Author

12 Leadership Lessons
Michelle D. Reines is a speaker, author, entrepreneur, Badass CEO, a tom-girl and yes, an ever-evolving people and performance badass. Her book, From BAD to BADASS Leader, is about her journey and lessons learned while progressing from being an ass as a boss to becoming a badass. Michelle is a Strategic Interventionist, certified by the man of transformation himself, Tony Robbins, and his partner Cloe Madanes. Prior to launching MDR in 2012, she enjoyed a 30+ year corporate career working with, turning-around, coaching, stretching, and developing a variety of high-performance, musketeer teams. Today, not only is she an author and creator of the "Badass Leader®" brand, but she is also the founder of MDR Coaching & Consulting, Inc., a thriving leadership development company. Michelle is manically committed to continuous improvement, and to, quite frankly, be badass…as a leader, a woman, and an entrepreneur! Check-out Michelle D. Reines on LinkedIn if you'd like to learn more - #BadassLeader #LivetoLead #12LeadershipLessons #FromBadtoBadassLeader #NotYourMothersLeadershipBook #EverydayHeroesWhoLead

The Badass Leader® Logo Represents:

Wings – Wings represent growth, risk & possibility to support you in striving to live outside of your comfort zone, and because they’re badass!

Helmet – The helmet is a reminder to use your smarts. Protect yourself from a bull ride, and safely navigate yourself and your teams through the struggle!

12 – My 12 Leadership Lessons from my journey/ride of course!

Motorcycle Theme – The simple answer is I met my hubby at a biker bar; Cook’s Corner in Southern California. We love adventure! Motorcycles are a huge part of our life as a family – work hard, play harder is our motto! Ask me anytime about an even more sentimental answer about this theme. Here's a little hint, it has to do with Lesson 12.

This brand is for designed for those who want to accelerate their impact as a leaders.

12 Leadership Lessons

Lesson #1 - Don't Be an Ass!

Less Ass. More Badass!

Lesson #2 - Stop. Drop. Take a Selfie!

Your Mirror.

Lesson #3 - Let's Talk About TRUST, Baby!

No Trust. No Badass Team!

Lesson #4 - Put Your People 1st!

People. People. People. Period.

Lesson #5 - Be an Epic Coach!

Coach. Support. Leverage!

Lesson #6 - Build a Badass Team!

Badass Teams wage EPIC battles!

Lesson #7 - Create the Struggle!

Be like Gumby – Stretch em’!

Lesson #8 - Suck It Up, Buttercup!

The suck will eventually happen!

Lesson #9 - Don't Be a Kiss Ass!


Lesson #10 - Be a Groupie!

For your People! Period.

Lesson #11 - Expand Your Tribe!

Build a Badass Legacy!

Lesson #12 - Love Somebody Like U!

Your time is limited. Don’t waste it!

Message to the Reader

What this book is not, it is not a leadership academic resource, filled with principles, methodologies, laws or processes – it’s a conversation. It’s like we sat down and shared stories over an ice cold beer or chilled lemonade on a hot sunny day.

It is an unconventional leadership book, an autobiography of lessons learned.  By reading this book, you’ll be taken on a ride with me through my personal leadership story, I️ call my journey or ride.  While you’re reading the tales of my woes and cat-howl moments, I️ encourage you to think about your own ride, your stories and how my experiences might offer you some insight into what’s happening on your journey.

Our specific trades or crafts might be different, don’t be too quick to skip over the details of the ride.  The lessons are in the stories. Stories make lessons stickier, like Loctite to a nut & bolt. Challenge yourself to find the similarities that might be happening in your life. Fix what’s not working or no longer fits and cat-howl, growl and pound your chest for the stuff you’ve got dialed-in! Then get out there and pay it forward. Help develop other badass leaders by sharing your lessons learned. Yes, the good, bad, and ugly!

Who is this book for?

Perhaps you’re an up-and-coming leader, entrepreneur, or executive – who’s received a few bruises of your own and want to take your badass leadership competencies to the next level. If so pull up a chair and come along for the ride. However, if the word badass offends you, or you prefer principles and methodology over life lessons, stories, and a causal, playful approach to leadership; please invest in another book that might be a better fit. #IntentionallyUnconventional #LeadershipisNotOneSizeFitsAll #ServingEveryDayHeroes

Ciao for now,



Join the Badass Leadership Movement!

Badass Leader on Facebook - #ExpandYourTribe
We would be thrilled to have you along for the ride and hope you will use this space to share your stories and support other Badass Leaders, we are all about Expanding our Tribe! We invite you to use this space to connect with other leaders and share your lessons learned! #ExpandYourTribe #BadassLeader #WeAreAlwaysBetterTogether

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