About Badass Leader®

Badass Leader Rockin VIdeo Intro


#StartWithWhy #SimonSays
We believe in doing what we love - working-hard, playing-hard and supporting those who build the world, and serve our passion, families and our country!

Our team at Badass Leader, has combined our passions for PEOPLE, WORK and PLAY with a particular focus on supporting the POWERSPORTS, MOTORCYCLE, ELECTRIC VEHICLE; ePOWERSPORTS, RV, OEM, OUTDOOR RECREATION, and MOTORSPORTS industries, as well as supporting those who BUILD, SERVE, and FEED this great country. We work with Badass CEOs to the up-and-coming generation of leaders. We created this unconventional brand to fuel their passion for the people-parts of leadership, equipping them with the competencies for building badass cohesive teams.

Besides, doesn't everyone want to be a Badass Leader or at least work for one?


What if I️ am not in the industries mentioned above, is this book and brand for me?

Absolutely, anyone can be a Badass Leader. It is for anyone who is interested in leadership, these specific industries are our passion and focus. The book, academy, and leadership lessons translate into any industry and any position, from CEO's to aspiring leaders.

#LivetoLead #LeadershipisPeopleWork

We offer a variety of resources to support you and your team!

#IgnitingaPassion4Leadership #LeadershipisPeopleWork
Have you ever attended leadership training only to discover that most content feels like it's designed for the traditional corporate folks and not for your badass brand and team? Our unconventional brand feels different, it's fun, edgy, relatable, approachable, impactful, and sugar-free. Here are just a few of our resources:
  • The Book The First book in the From Bad to Badass Book Series – From Bad to Badass Leader an autobiography of 12 leadership lessons learned by our founder Michelle D. Reines.
  • Badass Leader® Virtual Academy – This is an incredible resource for businesses of all sizes, offering over 400 lessons on topics from Coaching, Performance Management and HR Law to Risk Management, Sales, Customer Service and Anti-Racism.
  • Keynotes – Michelle shares her bumps, bruises and lessons learned with teams and audiences of all sizes. She brings great energy and vulnerability to her stories. Imagine planning your Badass Leader Conference for your teams or industry. Who wouldn’t want to attend a Badass Leader Conference? This is a great way to introduce the Badass Leader® brand into your organization. Badass Leader® Swag bags are a great gift idea too, include the book and some Badass Leader® swag for your attendees!
  • Badass Leader® Bootcamps We offer in-person bootcamps on each of our 12 Leadership Lessons. These are high energy, very interactive workshops and can be paired with experiential team events to take it up a notch.
  • Badass Leader® Experiential Retreats Pack your bags and head off to someplace EPIC to fuel your mind, reconnect with your teammates and play! LEARN - RECONNECT - PLAY These are high energy, jam-pack adventure retreats with Badass Leader® bootcamps.
  • Badass Leader® Toolbox – Check out our website Toolboxes we have a lot of powerful resources to support you and your teams.
  • Badass Leader® Coaching – Hire a Badass Coach for some one-on-one work to accelerate your outcomes. #RacingFuelAdditive4U
  • Platnium 12 Program – Like MotoGP or Nascar or Formula1 but for People.
  • Meet Our Team - Michelle D. Reines, Founder & CEO:

    Michelle is based in Southern California, she is a multi-brand Badass CEO, innovative, results-oriented facilitator, author, coach and consultative strategist with a coveted reputation of exceeding expectations in a highly competitive or distressed operational business climate. Her portfolio of strengths encompasses over 34-years of intense hands-on leadership, mentorship, organizational and operational expertise in leading and developing large and diverse teams, from start-ups and sales to multi-faceted business operations.

    #Playtime – Riding her Honda 1990 Transalp or KLR 650, Dirt Biking & ATVs, Desert Camping, Boating, Horseback Riding, Foodie & Family

    Robert Betke, Director of Client Relationships:

    Robert is based in Southern California, he is adept at identifying, building, and nurturing client relationships while maintaining extensive knowledge of various client’s market conditions. Motorcycle, Automotive and Aircraft Mechanic and Customer Support Engineer possessing over 39 years of technical multi-system troubleshooting expertise, combined with exceptional customer relationship management skills. USAF Veteran proudly served as an aircraft mechanic and crew chief for A-10 and F-16 aircraft.

    #Playtime - District 37 Desert Racer, Last Dog Standing Competitor, Desert MC, Camping, Track days, 4WD & Adventure Bike Getaways, Foodie & Family

    Michelle Murray, Academy Administrator & Producer, Training Support:

    Michelle is based in Atlanta, she is a multi-brand entrepreneur and executive support for MDR & Badass Leader, she also provides boots-on-the-ground support for our in-person engagements and manages both online academies. Michelle is also an accredited PXT Select™ Talent Selection Expert Practitioner - supporting clients with their talent selection needs.

    #Playtime - BMW 135i, Yoga, Lake time, Foodie & Family

    Rachel Whitener, Event Promotions & Production Assistant, Media Relations:

    Rachel is roughly based in Los Angeles, California, but primarily nomadic, a communications professional with experience across a range of industries, including higher education, recruitment, nonprofit, and healthcare. Presently a Business English Coach, Masterclass teacher, and Client Account Manager for a leading podcast booking agency, Badass Production Assistant and Social Media Manager for MDR & Badass Leader

    #Playtime – Virtual Nomad, exploring what the world has to offer, Foodie & Travel Addiction

    Cill Smith Event coordinator, logistics & Customer Care:

    Cill is based out of Orange County, CA., she has extensive multi-market experience in managing high-performance sales and customer care teams. Cill is our experiential event and customer care coordinator, and manages logistics for our badass adventure retreats.

    #Playtime – Fashionista, designer of Custom Retro Jackets, Passionate about supporting women in crisis, Foodie & Family

    Brandy Evans, Official Cowgirl & Wizard behind the curtain:

    Brandy is also multi-brand entrepreneur and a Wyoming Beef cattle rancher with her husband Kevin and dad Dennis. When she is not feeding our country and families she builds websites and handles the behind the scenes support for ecommerce and virtual academies MDR & Badass Leader.

    #Playtime – Ranching and herding cattle from her SXS, Website Coding & Family

    Sarah Plante, SEO Strategist & Digital Marketer:

    Based out of Detroit, Sarah works for an Ecommerce company and on her free time enjoys helping businesses with their SEO, social and digital marketing efforts through her boutique digital services company - SLP Digital Services. She is a proud wife and momma to her 4-year-old daughter, Lenora. She is also a proud member of the Detroit Women Leaders organization.

    #Playtime - Digital Playground, Amazon, Family, Women Leaders, Support All Small businesses & Busted Nibbling on Sweets (pic)

    QUESTIONS? 1-800-213-0612