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Our Purpose

To serve powersports & watersports dealers and brands in maximizing overall performance success by combining our passion for people, work, & play.

People

We are passionate about developing badass leaders and equipping them with the competencies to build high-performance, badass musketeer teams.

Work

We love working hard and are committed to helping you identify and conquer any challenges impeding your ability to manage, grow and scale your business.

Play

We love to play, and even more so to serve those who provide a means to creating lasting memories, by bringing adventure and play into the lives of many.

“Michelle D. Reines”

#livetolead #leadershipmatters
Michelle is a speaker, author, coach, entrepreneur, and an ever-evolving Badass Leader. The people-part can be the most challenging for many leaders. It certainly was for her. Her wake-up call came in the form of a cataclysmic leadership failure. She very quickly learned to appreciate the profound impact an unconscious leader has on people, teams, and organizational health and performance. The significance and value of a team became abundantly clear, as did the critical importance and necessity for her to immediately begin evolving as a leader. This painfully humbling experience set the course correction for what would become a lifelong hunger for leadership growth and contribution—a self-prescribed reparation in many ways, shared through her 12 Leadership Lessons. Michelle looks forward to sharing her thrills of victory and agonies of defeat, with a goal of supporting you in unlocking the art of leading like a Badass!

Michelle Reines is the founder of MDR Coaching & Consulting, Inc., and creator of the unconventional Badass Leader brand. She’s innovative, results-oriented and has a coveted reputation of helping teams exceed expectations in highly competitive, distressed, or volatile business climates. Her history of strengths encompasses extensive people aptitudes from leading and developing large, dynamic, and varied teams across multiple marketplaces. She possesses over 34 years of business acumen running assets in excess of .5 billion; high-volume and velocity sales management expertise, customer experience prowess, facilities management oversight and operational expertise.

Michelle is both excited and grateful to be at a point in her career where she can focus her 9th start-up "Badass Leader" on supporting the industries that feed her soul - bringing friends and families together through ADVENTURE, FOOD & PLAY!

Who Excels With Us:

Testimonial

“Truly unlike any other leadership book I’ve read in the past. Michelle’s story is inspiring and motivational; I really appreciated how she had the guts to share all of her mistakes and hard knocks before turning them into important life lessons. The book is just as entertaining as it is educational, and will appeal not only to established industry leaders, but to the next up-and-coming generation. As a passionate filmmaker and motorcyclist, stories of grit and determination always appeal to me.  A great ride, and a great read.”

Bryan H. Carroll

DIRECTOR, WHY WE RIDE

CUSTOMIZE YOUR BOOTCAMP BY MAKING IT AN ADVENTURE RETREAT COMBINING PEOPLE, WORK & PLAY!

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