Our Purpose

To serve leaders and teams in maximizing overall performance success by combining our passion for people, work, & play.

People

We are passionate about developing unconventional leaders and equipping them with the competencies to build high-performance, badass musketeer teams.

Work

We love working hard and are committed to helping you identify and conquer any challenges impeding your ability to manage, grow and scale your business.

Play

We love to play, and even more so to serve those who build our world, feed our families, heal our loved ones, serve our country and and provide a means to creating lasting memories, by bringing friends, family, food, possibilities and adventure into the lives of many.

“Michelle D. Reines”

#livetolead #leadershipmatters

Michelle is a speaker, author, coach, entrepreneur, and an ever-evolving leader. The people-part can be the most challenging for many leaders. It certainly was for her. Her wake-up call came in the form of a cataclysmic leadership failure. She very quickly learned to appreciate the profound impact an unconscious leader has on people, teams, and organizational health and performance. The significance and value of a team became abundantly clear, as did the critical importance and necessity for her to immediately begin evolving as a leader. This painfully humbling experience set the course correction for what would become a lifelong hunger for leadership growth and contribution—a self-prescribed reparation in many ways, shared through her 12 Leadership Lessons. Michelle looks forward to sharing her thrills of victory and agonies of defeat, with a goal of supporting you in unlocking the art of leading like a Badass!

Michelle Reines is the founder of MDR Coaching & Consulting, Inc., and creator of the unconventional "Badass Leader®" brand. She’s innovative, results-oriented and has a coveted reputation of helping teams exceed expectations in highly competitive, distressed, or volatile business climates. Her history of strengths encompasses extensive people aptitudes from leading and developing large, dynamic, and varied teams across multiple marketplaces. She possesses over 34 years of business acumen running assets in excess of .7 billion; high-volume and velocity sales management expertise, customer experience prowess, facilities management oversight and operational expertise.

Michelle is both excited and grateful to be at a point in her career where she can focus her 9th start-up "Badass Leader®" on supporting the industries that feed her soul.

Inspiration Behind the Brand

Testimonials

“Loved the casualness of the read. Simply written in a conversational tone. Michelle shared great relatable experiences on how she overcame failure and how to use it as a teaching method to grow. Very helpful and gave me several tools to use in my leadership role.”

ONE OF THE BEST LEADERSHIP BOOKS OUT THERE

Suzanne Ward, Animal Health Industry Leader

“This book has helped our business beyond words! It is a fun quick read that you won’t want to put down. But don’t let the humor and enjoyment part of it degrade the insight and knowledge it provides. If you follow the 12 lessons in the book it will improve your leadership skills! It’s a game changer for any leadership level or business size.”

LIFE CHANGING BOOK

Entrepreneur, Verified Book Reviewer

“My manager wanted me to learn more about leadership and read more books lol. So I found this book and I am already half way through. I love this author and I feel like she is just like me so it’s easy to relate too and I actually feel like I’m learning something. I can see her facial reactions and I can feel every word in this book. Mind you I just started reading it today but it doesn’t make you feel like your reading a lecture.”

NEED LEADERSHIP SKILLS, GET THIS BOOK

Melissa McMullen, Verified Book Reviewer

“My favorite thing about this badass book is that it really works for my management team. They think it’s cool to be a badass leader and for the first time they actually talk about leadership. That has never happened before and that has been the biggest win for me as an owner of multiple dealer locations. Like other people have already said on here the down to earth, straight forward no bs whole badass thing and humor has really grabbed their interest.”

MY MANAGEMENT TEAM WANTS TO BE BADASS LEADERS

Entrepreneur, Dealership - Verified Book Reviewer

“I HIGHLY recommend this book to literally anyone who is in a management position, part of a team of professionals, a boss, CEO, or you work with other people in general. You don’t even have to be in a management position to read this book! Why?? Because this book also helped me to see I was in a toxic work environment with a boss and not a leader.”

Nikki Jarrett

Entrepreneur, Performance Coach

“I saw your IMC ReliabilityWeb talk and thought it was one of the best I’ve ever seen. I ordered your book and I am on Lesson 6. Reading slowly to have digestive time. I am already curious about your next book to apply the BADASS principles to the family TEAM structure. I’m sure we can apply some of the platinum rules to foster the best in our family pod, #FamilyTeam.”

Mike – CMRP, CRL, Sr. Reliability Engineer

IMC RELIABILITYWEB KEYNOTE

“Truly unlike any other leadership book I’ve read in the past. Michelle’s story is inspiring and motivational; I really appreciated how she had the guts to share all of her mistakes and hard knocks before turning them into important life lessons. The book is just as entertaining as it is educational, and will appeal not only to established industry leaders, but to the next up-and-coming generation. As a passionate filmmaker and motorcyclist, stories of grit and determination always appeal to me. A great ride, and a great read.”